--- title: Love for Facebook is One-Sided (Ish) description: Small business owners are still flocking to social media as a way to acquire and retain customers, b... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-29-02-7401-PM-2-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Love for Facebook is One-Sided (Ish) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 20 May, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/love-for-facebook-is-one-sided-ish](mailto:?Body=https://www.websitemagazine.com/social-media/love-for-facebook-is-one-sided-ish) - Link Copied! ![Love for Facebook is One-Sided (Ish)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-29-02-7401-PM-2-2-1.png) **Small business owners are still flocking to social media as a way to acquire and retain customers, but social media networks haven't really returned the love.** A new study by [Manta](https://www.manta.com/), a provider of small business solutions, indicates that 59 percent of business owners don't see a return on investment (ROI) from their social media efforts. With Facebook topping their list as the most-used network, much of this lack of ROI has to fall on its shoulders. Surprisingly, however, they still primarly count on Facebook. Fifty-three percent of respondents believe Facebook to be the network returning the most value to their business. This could be because the other options (Twitter, Google+ and Pinterest) have even less perceived value to them - Google+ comes in second with 15 percent, followed by LinkedIn (11 percent), while Twitter and Pinterest trail behind at 5 and 2 percent respectively in regard to the value small businesses assign them. Regardless, Facebook still has a long ways to go to get these small business owners to open their wallets, as 47 percent of them see ROI on their social media reports receiving less than $100 each month, so it makes sense that 49 percent of small business owners are unwilling to spend money on social media promotion. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:18:33.582Z", "datePublished" : "2015-05-20T05:00:00.000Z", "headline" : "Love for Facebook is One-Sided (Ish)", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-29-02-7401-PM-2-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/love-for-facebook-is-one-sided-ish", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Love for Facebook is One-Sided (Ish)", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```