Measure the Impact of Social Marketing Campaigns

Allison Howen
by Allison Howen 19 Mar, 2015
Measure the Impact of Social Marketing Campaigns

ShortStack is helping brands measure their social marketing campaigns with the company's new analytics panel.

The new analytics feature enables businesses to track a variety of elements of their marketing campaigns to ensure their goals and strategies are being executed properly. With the tool, businesses can keep track of views and unique views to compare the impact of campaigns in real time as well as over time. In addition, the analytics panel provides data on traffic sources, which can help businesses determine the best places to advertise. Users also have the ability to monitor campaign entry data, such as the time of day when entries spike, as well as environment data to identify where users are coming from when entering a social campaign. Plus, the analytics panel sheds light on views by country, device and platform type.

It is important to note that in addition to ShortStack's new analytics panel, the company added a template gallery with 52 templates that businesses can use to build their next campaign. Templates are available for all ShortStack users and include social quizzes, Instagram contests, RSS feeds, eBook downloads, single product promotions, industry specific designs and more.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver