Pinterest has partnered up with some top brands in order to make pins more useful.
The pin-boarding social network is working with companies like Anthropologie, Home Depot, Target, Urban Outfitters, Better Homes and Gardens, Good Housekeeping and Netflix to offer rich pins, which are pins that contain additional information and allow members to discover more about content without having to leave Pinterest.
Partners, for example, can include information like pricing, availability and where to purchase items onto product pins, as well as include information like cook time, ingredients and servings to recipe pins. Moreover, Netflix, Flixster and Rotten Tomatoes will be able to include content ratings and cast member information onto movie pins.
In order to see the new rich pins, however, users must first enable Pinterest's new look, which can be done be clicking the "Get it now" button at the top of the homefeed. Additionally, businesses interested in using rich pins must first prep their site with meta tags, test out rich pins and then apply to get them on Pinterest.
It is also important to note that Pinterest has taken steps to make its social network more mobile, by making the Pin It button available on a variety of mobile apps, including Behance, Etsy, Jetsetter, The North Face and Zulily.
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver