--- title: Snapchat's Ties to Wearable Tech & Info Discovery description: Snapchat is an interesting network to watch. On one hand, its user engagement is through the roof (a... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-3-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Snapchat's Ties to Wearable Tech & Info Discovery ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 06 Sep, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/snapchats-ties-to-wearable-tech-and-info-discovery](mailto:?Body=https://www.websitemagazine.com/social-media/snapchats-ties-to-wearable-tech-and-info-discovery) - Link Copied! ![Snapchat's Ties to Wearable Tech & Info Discovery](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-3-2-2.png) **Snapchat is an interesting network to watch. On one hand, its user engagement is through the roof (average active users spend [25-30 minutes](https://www.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3) on the app every day) and, on the other, it's making behind-the-scenes moves that can position Snapchat in both search and wearable tech. **   It was reported recently that [Snapchat](https://www.websitemagazine.com/social-media/brand-predictions-for-snapchat) purchased recommendation app Vurb for $110 million - an entrance into search. Before that? Snapchat [reportedly](https://www.businessinsider.com/snapchat-acquires-vergence-labs-2014-12) picked up Vergence Labs for $11 million in cash for the company's smart eyewear capabilities (think: Google Glass).   As these purchases come into fruition, Snapchat users could record their surroundings and upload a video to share straight from their sunglasses while seeing recommendations about what to read or watch based on what's trending, or request an Uber or Lyft within Snapchat as well. The Vurb acquisition has the potential to bring commerce into the social app (which many networks before it have struggled with) by, for example, booking event tickets directly in Snapchat.   We already know that millennials are using Snapchat [to call and text](https://www.websitemagazine.com/social-media/getting-event-filters-on-snapchat) (some even cutting out a phone bill in replace of Snapchat similar to cable/Netflix), so even though these acquisitions will take a while to be fully realized, there's no doubt Snapchat will have an impact on product and information discovery as well as wearable tech and augmented reality.    ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:17:16.012Z", "datePublished" : "2016-09-06T05:00:00.000Z", "headline" : "Snapchat's Ties to Wearable Tech & Info Discovery ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-3-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/snapchats-ties-to-wearable-tech-and-info-discovery", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Snapchat's Ties to Wearable Tech & Info Discovery", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```