Social Overload: Postano Goes to Sprinklr

Social media marketing solution Sprinklr is looking to improve its image and video tracking capabilities, acquiring visual marketing platform Postano. 

Postano's solution enables brands to aggregate images and videos from various social networks such as Twitter, Facebook as well as Pinterest, in order to determine the effectiveness of marketing campaigns. 

"One of the most frequent requests across our product line has been to develop an integration with Sprinklr's pioneering social experience management platform," Postano president Justin Garrity wrote in a blog post. Combining with Sprinklr means "brands will be able to share their customers' stories and content in a way that's on-brand, immersive, and entertaining-all through one unified platform." 

Sprinklr has raised $123.5 million in five rounds of funding since launching in 2009, including a $46 million funding round lead by Battery Ventures, Intel Capital, and Iconiq Capital a year ago, according to CrunchBase. Postano marks the second acquisition for Sprinklr in the past six months. In November, Sprinklr bought customer engagement and personalization platform Booshaka for an undisclosed price.