--- title: Tapping Into the New LinkedIn Audience Network description: Audience networks are increasingly common among companies with immense advertising potential... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkedin-logo-icon-Jan-23-2023-02-16-59-7233-PM-2-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Tapping Into the New LinkedIn Audience Network ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 06 Sep, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/tapping-into-the-new-linkedin-audience-network](mailto:?Body=https://www.websitemagazine.com/social-media/tapping-into-the-new-linkedin-audience-network) - Link Copied! ![Tapping Into the New LinkedIn Audience Network](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkedin-logo-icon-Jan-23-2023-02-16-59-7233-PM-2-1-1.png) **Microsoft-owned professional network LinkedIn has launched a new service that will provide advertisers with an opportunity to buy inventory on a network of mobile sites and applications that it does not operate but still use LinkedIn's demographic data to target and broadcast their content.** Audience networks are increasingly common among companies with immense advertising potential including both Yelp and Pandora which both made similar announcements last week. The new LinkedIn Audience Network will cover thousands of sites initially, as well as ad exchanges like MoPub, Sharethrough, Google Ad Exchange and Rubicon (along with other Microsoft-owned properties including MSN.com and Outlook.com). The audience network is rolling out globally to all English-speaking countries first and follows a limited beta from the beginning of this year, which saw over 6,000 LinkedIn advertisers participate. Those early users, LinkedIn said, had between three and 13 percent more unique impressions served and up to 80 percent more unique clicks. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:33:02.411Z", "datePublished" : "2017-09-06T05:00:00.000Z", "headline" : "Tapping Into the New LinkedIn Audience Network", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkedin-logo-icon-Jan-23-2023-02-16-59-7233-PM-2-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/tapping-into-the-new-linkedin-audience-network", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Tapping Into the New LinkedIn Audience Network", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```