Gallup recently released data from its "State of the American Consumer: Insights for Business Leaders" report this week, an examination of consumer spending from 2008 through 2014.
The study examines how consumer spending, confidence and expectations have shifted because of the economic downturn, offering advice on how companies can "more effectively measure and manage their own customer engagement in this new normal and on how leaders can improve customer engagement and organizational performance."
Most of the report doesn't related (at least not directly) to Internet professionals, but there was one data point that should catch your attention. According to the Gallup report, just 5 percent of consumers who use social media say these channels have a "great deal" of influence on their purchasing decisions, while 62 percent say they have no influence at all.
Gallup research reveals that friends, in-store displays, television commercials, and even mail catalogs and magazines have more influence on consumers' purchasing decisions than social media.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.