--- title: The Rise of Reactions in the Newsfeed description: Facebook is reportedly prioritizing reactions over likes in their Newsfeed algorithm, but is that true? image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-Jan-23-2023-02-13-20-3664-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Rise of Reactions in the Newsfeed ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/the-rise-of-reactions-in-the-newsfeed](mailto:?Body=https://www.websitemagazine.com/social-media/the-rise-of-reactions-in-the-newsfeed) - Link Copied! ![The Rise of Reactions in the Newsfeed](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-Jan-23-2023-02-13-20-3664-PM-1-1-1.png) **Facebook is reportedly prioritizing reactions over likes in their Newsfeed algorithm, but is that true? ** As social media professionals will recall, Facebook added five "reactions" - *love, haha, wow, sad and angry* - as an alternative to the thumbs-up like button and likely as a means to placate those demanding a "thumbs-down" option.  Prioritizing reactions over likes makes a great deal of sense for Facebook. Updating its algorithm in this way enables the network to display posts to others more prominently in the news feed. According to the company, a reaction is a stronger indicator that you want to see similar posts to one you like (based on engagement data, of course). It's hard to imagine that Facebook won't immediately begin monetizing the newsfeed based on this information - in fact, I give it less than a year, perhaps with a feature that will let advertisers promote their goods or services based upon the average emotional response of users or some such metric.  Facebook also revealed that the United States ranks eighth on a list of the countries that use reactions the most. It's preceded by Mexico, Chile, Suriname, Greece, Paraguay, Costa Rica, and Belize, and followed by Brazil and Uruguay. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:22:07.060Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "The Rise of Reactions in the Newsfeed", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-Jan-23-2023-02-13-20-3664-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/the-rise-of-reactions-in-the-newsfeed", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "The Rise of Reactions in the Newsfeed", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```