Trapit Adds a CMS to Its Social Selling Platform

Allison Howen
by Allison Howen 29 Apr, 2016

Social selling platform Trapit has unveiled a new content management system (CMS).

The addition of the CMS to Trapit's social selling platform enables companies to upload, organize, manage and publish assets for sales and marketing, as well as third-party content for engaging potential customers. The CMS aims to streamline social selling for users, helping them to leverage content for every stage of the buyer's journey.

It is important to note that the update also allows marketing and sales teams to work more closely to achieve department and company goals. Marketing teams using the CMS can provide sales teams with pre-approved messaging and content (both company-created and third-party), which sales reps can share. Sales reps can also incorporate digital assets into their conversations with customers via email, messaging platforms and social networks.

"Our CMS, combined with our industry-first content discovery capabilities, make Trapit the most complete social selling offering on the market," said Hank Nothhaft, Jr., Trapit CEO and Founder. "Sales teams have long had to deal with fragmented solutions for social selling, bouncing from one application to the next just to engage a single lead. The addition of a CMS makes Trapit a one-stop shop for enterprise-scale social selling. The result is a frictionless experience that allows organizations to deploy the right content at any stage of the funnel, maximizing ROI."

Trapit's CMS supports a variety of file types, including PDFs, audio files, images and videos. Plus, users can organize content by topic, product, team, media type and customer stage. Analytics are also included in the CMS, which enables users to measure engagement and create reports. What's more, the Trapit content library has been expanded to include sources in both French and Spanish so marketers can curate and sales reps can share a blend of content in multiple languages. Additional features of Trapit's CMS include one-step publishing, file hosting and batch or manual upload.