--- title: Twitter is for Complainers description: No one ever built a monument to a critic, but on Twitter, a well-crafted complaint should at least r... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-23-2023-02-18-01-8038-PM-3-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Twitter is for Complainers ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 01 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/twitter-is-for-complainers](mailto:?Body=https://www.websitemagazine.com/social-media/twitter-is-for-complainers) - Link Copied! ![Twitter is for Complainers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-23-2023-02-18-01-8038-PM-3-3-3.png) **No one ever built a monument to a critic, but on Twitter, a well-crafted complaint should at least result in some attention from the "complainee" - and it better be fast according to Twitter users.** New survey research from Lithium Technologies reveals that consumers will reward brands that use Twitter to meet their expectations, but punish those that fail to respond in a timely manner. The Lithium research indicates that customers have rather high expectations when it comes to response times. Fifty-three percent expect a response in less than an hour but the percentage increases to 72 percent when a complaint is involved. Should brands fail to respond fast enough, they'll suffer the consequences - 38 percent feel more negative about the brand and 60 percent will take unpleasant actions to express their dissatisfaction. There is some good news however. When brands provide a timely response, 38 percent are more likely to buy more from the company, 43 percent are likely to encourage others to buy their products and 42 percent are willing to praise or recommend the brand through social media. "It's time for brands to wake up and realize that social response is the new real-time marketing," Lithium President and Chief Executive Officer Rob Tarkoff said. "Brands must meet their customers in their venue of choice - Twitter - and a slow or silent response simply isn't an option. With 57 percent of consumers unlikely to spend with you again after a negative experience, those could be the most expensive 140 characters a brand ever ignores." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:24:46.235Z", "datePublished" : "2013-11-01T05:00:00.000Z", "headline" : "Twitter is for Complainers", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-23-2023-02-18-01-8038-PM-3-3-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/twitter-is-for-complainers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Twitter is for Complainers", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```