--- title: Twitter's T.CO and the Future of URL Shortening description: Twitter dropped a bomb on real-time search proponents and social media users today in an understated... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-23-2023-02-19-07-0287-PM-3-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Twitter's T.CO and the Future of URL Shortening ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 09 Jun, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/twitterst-co-and-the-future-of-url-shortening](mailto:?Body=https://www.websitemagazine.com/social-media/twitterst-co-and-the-future-of-url-shortening) - Link Copied! ![Twitter's T.CO and the Future of URL Shortening](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-23-2023-02-19-07-0287-PM-3-2-2.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/twitter-mini-Jan-23-2023-02-19-06-1653-PM-2-2-2.gif?width=75&height=75&name=twitter-mini-Jan-23-2023-02-19-06-1653-PM-2-2-2.gif)Twitter dropped a bomb on real-time search proponents and social media users today in an understated, Twitter-typical "later this summer" announcement that is immensely important to the future of URL shortening and the company itself.  The real-time platform has been routing links within Direct Messages through its own link shortening service to detect, intercept and prevent "the spread of malware, phishing, and other dangers" but they were previously wrapped with a twt.tl URL. Security is helpful and all but Twitter clearly has more reasons than one to own the URL shortening space entirely.  When the service launches for all tweets more broadly this summer, users will have a way to automatically shorten URLs when posted directly through Twitter. What is important is that routing links through their own system will eventually contribute to the metrics behind Twitter's Promoted Tweets Platform.  The real-time Web just got a lot more competitive with the introduction of Twitters T.CO and the future of competing URL shortening services could be in serious jeopardy. If you are using a URL shortener you will be able to continue using it, but Twitter plans to wrap the shortened links you submit.  Developers who create applications on the Twitter platform get first crack at the service. They will be able to choose how to display the wrapped links in a manner that is "most useful, informative, and appropriate for a given device or application," according to Twitter. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:16:51.022Z", "datePublished" : "2010-06-09T05:00:00.000Z", "headline" : "Twitter's T.CO and the Future of URL Shortening", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-23-2023-02-19-07-0287-PM-3-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/twitterst-co-and-the-future-of-url-shortening", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Twitter's T.CO and the Future of URL Shortening", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```