Video marketing platform Innovid has released the ability for its clients to engage Twitter users with video ads and provide analytics for all owned-and-operated Twitter properties.
Marketers leveraging Innovid's platform can now access detailed metrics about Twitter video ad campaigns, including video views, viewability, engagement, time spent, and more, which will help brands gauge how the video ads are performing and offer invaluable audience insights to best maximize ROI.
The announcement follows Twitter's recent announcement about expanded VAST-compliant video ad capabilities and new automation tools which are available to marketers via Twitter Ads' API partners.
"Twitter has always offered marketers the ability to reach a highly engaged audience with influence, and now, as a result of our partnership, those same marketers leveraging video can access detailed analytics to learn how well those ads are performing at the most granular level," said Tal Chalozin, co-founder and CTO at Innovid. "We're thrilled to partner with Twitter and look forward to continuing our work in video advertising innovation."