--- title: Designing for a Designer [A Before & After Look] description: Like cooking for a chef, designing for a designer can be nerve-wracking. Most approach a project dif... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ideawork_100x100-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Designing for a Designer \[A Before & After Look\] ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/web-design/author/amberly-dressler) 20 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/web-design/designing-for-a-designer-a-before-and-after-look](mailto:?Body=https://www.websitemagazine.com/web-design/designing-for-a-designer-a-before-and-after-look) - Link Copied! ![Designing for a Designer \[A Before & After Look\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ideawork_100x100-1-1-1-1.png) --- Like cooking for a chef, designing for a designer can be nerve-wracking. Most approach a project differently when providing services to a peer, because expectations are usually higher.    [IdeaWork Studios](https://www.onceuponatime.agency/hospitality), a full-service interactive agency, found this to be the case when it was tasked with designing the online presence for luxury interior designer [Geoffrey Bradfield](https://www.geoffreybradfield.com/).    "It's imperative that the online presence accurately portrays and conveys any brand," said Jay Schwartz, founder and Chief Creative Officer of IdeaWork Studios. "That imperative is elevated when the brand is design-focused. When designing for a designer, you have to put yourself in a different mindset - our goal here wasn't to reflect the work of Geoffrey Bradfield, but rather to showcase it. To do that, the design of the site needs to be invisible, stripped down to its essentials so it doesn't get in the way of visitors learning about the designer and his projects."    --- --- In designing this site, IdeaWork's approach was clean, with simple navigation. This allows the work of Mr. Bradfield to speak for itself, unfettered from site design. The site showcases an international design portfolio, both in private and commercial spaces, and also features the designer's publications, including his latest book. The website is also multilingual, to accommodate the designer's focus in Asia, and responsive, so it works with mobile technology. It also includes a custom content management system, which allows Geoffrey Bradfield and his team to add or change content ongoing.   Here are before-and-after images:   ### Before ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Geoffrey-Bradfield-BEFORE1-1-1-1-1.png?width=600&height=353&name=Geoffrey-Bradfield-BEFORE1-1-1-1-1.png)   ### After ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/IdeaWork-Geoffrey-Bradfield-AFTER1-1-1-1-1.png?width=600&height=354&name=IdeaWork-Geoffrey-Bradfield-AFTER1-1-1-1-1.png)   ### Before ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Geoffrey-Bradfield-BEFORE2-1-1-1-1.png?width=600&height=351&name=Geoffrey-Bradfield-BEFORE2-1-1-1-1.png)   ### After ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/IdeaWork-Geoffrey-Bradfield-AFTER2-1-1-1-1.png?width=600&height=351&name=IdeaWork-Geoffrey-Bradfield-AFTER2-1-1-1-1.png)   ### Before ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Geoffrey-Bradfield-BEFORE3-1-1-1-1.png?width=600&height=354&name=Geoffrey-Bradfield-BEFORE3-1-1-1-1.png)   ### After ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/IdeaWork-Geoffrey-Bradfield-AFTER3-1-1-1-1.png?width=600&height=354&name=IdeaWork-Geoffrey-Bradfield-AFTER3-1-1-1-1.png)     ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/web-design/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [6 Sexy Web Design Agency Websites ![6 Sexy Web Design Agency Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-01-58-57-4342-PM-Apr-25-2023-03-47-11-5390-AM-May-01-2023-10-24-02-6643-PM.png)](https://www.websitemagazine.com/web-design/6-sexy-web-design-agency-websites) ### [Six User Testing Questions to Ask While Navigating Website Redesigns ![Six User Testing Questions to Ask While Navigating Website Redesigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/question-mark483bf98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png)](https://www.websitemagazine.com/web-design/six-user-testing-questions-to-ask-while-navigating-website-redesigns) ### [The Most Popular Fonts of 2015 ![The Most Popular Fonts of 2015](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/serifshot-3-1-1-1.jpg)](https://www.websitemagazine.com/web-design/the-most-popular-fonts) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Web Design [![The Vertical Split Screen Design Trend](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-02-12-54-4429-PM-Apr-25-2023-04-00-11-0245-AM-May-01-2023-10-36-44-2646-PM.png) The Vertical Split Screen Design Trend](https://www.websitemagazine.com/web-design/slicing-dicing-the-split-stacked-screens-trend) [![Six User Testing Questions to Ask While Navigating Website Redesigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/question-mark483bf98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png) Six User Testing Questions to Ask While Navigating Website Redesigns](https://www.websitemagazine.com/web-design/six-user-testing-questions-to-ask-while-navigating-website-redesigns) [![Design for Conversion: Apply the Von Restorff Effect](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-23-2023-02-22-47-9807-PM-1-1-1.jpg) Design for Conversion: Apply the Von Restorff Effect](https://www.websitemagazine.com/web-design/design-for-conversion-apply-the-von-restorff-effect) [![Why Modern Web Design Is No More: The New Era of 'Product Design'](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-25-7392-PM-Apr-10-2023-02-13-05-1129-PM-Apr-25-2023-04-00-33-0074-AM-May-01-2023-10-36-52-3196-PM.png) Why Modern Web Design Is No More: The New Era of 'Product Design'](https://www.websitemagazine.com/web-design/why-modern-web-design-is-no-more-the-new-era-of-product-design) [![Before and After: Transforming Email Design with the 3 P's](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-02-12-54-4429-PM-Apr-25-2023-04-00-11-0245-AM-May-01-2023-10-36-44-2646-PM.png) Before and After: Transforming Email Design with the 3 P's](https://www.websitemagazine.com/web-design/before-and-after-transforming-email-design-with-the-3-p-s) [![5 Fab, Fresh & Free Animation Libraries](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-16-08-6449-PM-Apr-10-2023-02-12-54-4429-PM-Apr-25-2023-04-00-11-0245-AM-May-01-2023-10-36-44-2646-PM.png) 5 Fab, Fresh & Free Animation Libraries](https://www.websitemagazine.com/web-design/5-fab-fresh-free-animation-libraries) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/web-design/author/amberly-dressler" }, "dateModified" : "2023-05-01T22:24:45.404Z", "datePublished" : "2013-11-20T06:00:00.000Z", "headline" : "Designing for a Designer [A Before & After Look]", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ideawork_100x100-1-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/web-design/designing-for-a-designer-a-before-and-after-look", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Designing for a Designer [A Before & After Look]", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```