Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which enables sellers to add an email newsletter signup form.

The module features several different designs, provides access to the code for customization purposes, and enables store owners to add an option for customers to opt-in to receive newsletters during the checkout process.

The MailChimp module, which is free to Miva Merchant users, also provides full MailChimp eCommerce360 functionality which tracks conversions of a email campaigns and shows merchants a measure of peformance in terms of generating sales and revenue.