Connecting with the Native Ad Supply

Demand-side platform The Trade Desk has announced integrations with many of the leading inventory sources of native advertising. 

Supplier sources including Sharethrough, Google AdX, Yieldmo and TripleLift will provide clients of The Trade Desk access to native placements across premium publishers. 

"We're pleased to launch with an array of top native partners to bring this expanded opportunity to our clients and continue to broaden our omnichannel offering," said Tim Sims, VP of Inventory Partnerships at The Trade Desk. "Native advertising has become an important part of the digital ecosystem and a critical outlet for brand storytelling. Connected to the programmatic ecosystem, we look forward to offering clients reach and effectiveness at scale."

Read more about the digital advertising ecosystem at Website Magazine's 'Net Advertising content channel