--- title: Consumers Trust TV Ads More Than Web Ads description: Don't believe everything you see on the Internet - but TV is a different story. A recen... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tritondigital-Jan-22-2023-11-40-34-2066-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Consumers Trust TV Ads More Than Web Ads ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 12 Jul, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/consumers-trust-tv-ads-more-than-web-ads](mailto:?Body=https://www.websitemagazine.com/advertising/consumers-trust-tv-ads-more-than-web-ads) - Link Copied! ![Consumers Trust TV Ads More Than Web Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tritondigital-Jan-22-2023-11-40-34-2066-PM-1-1-1.jpg) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/tritondigital-4-1-1-1.jpg?width=75&height=75&name=tritondigital-4-1-1-1.jpg) **Don't believe everything you see on the Internet - but TV is a different story.** A recent study from [Triton Digital](https://www.tritondigital.com/) reveals that consumers trust traditional media advertisements more than digital media advertisements. The findings show that 45 percent of respondents rated television as the most trusted medium, followed by 20 percent who chose newspapers and 18 percent who chose radio. But disappointingly for Web marketers, only 13 percent of respondents chose digital media and only 4 percent chose social media as their most trusted media source. The survey results also show that trust has a correlation with the success of advertisements in each medium. For example, more than 64 percent of consumers acknowledged that they have made a purchase after seeing a product or service advertised on television, radio or in a newspaper.  However there is a bright spot for the Internet, because the results found that 61 percent of consumers are more willing to trust their own Internet research over television commercials (28 percent), radio commercials (21 percent) or newspaper ads (16 percent).  *"While digital media continues to explode in popularity and affect traditional media usage, the underlying trust of media consumers toward digital compared to traditional media are not yet equal,"* says Triton VP of Business Strategy, Jim Kerr. *"Similarly, traditional media advertising continues to prove effective and more likely to influence purchase decisions than digital ads."* ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/advertising/author/allison-howen" }, "dateModified" : "2023-05-01T20:20:07.493Z", "datePublished" : "2012-07-12T05:00:00.000Z", "headline" : "Consumers Trust TV Ads More Than Web Ads", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tritondigital-Jan-22-2023-11-40-34-2066-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/consumers-trust-tv-ads-more-than-web-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Consumers Trust TV Ads More Than Web Ads", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```