Digital advertising has never been more effective. Today's brands are in greater control of their messaging (with myriad interactive bells and whistles at their disposal) and their virtual future, but even the biggest and most sophisticated spenders are faced with a variety of problems. The bad news is that there doesn't seem to be any viable solution to solve the pervasive ills of the market - at least not yet.
From the viewability failures of video and display ads, to the increasing levels of fraud in the performance ad space (not to mention the seemingly ever-increasing costs), today's advertisers are more aware of wasted budgets and diminishing returns than those before them. They are continually on the lookout for better solutions and platforms in which they can invest their marketing dollars.
One thing is for certain - it's nearly impossible to compete without spending at least a portion of a promotional budget on digital advertising today. Fortunately, advertising technology affords current brands a powerful entry point to reach consumers and deepen engagement on their path to conversion - from mobile devices to the desktop and all of the channels in between.
In this month's Website Magazine Top 50, readers will find many of the most popular networks, platforms and solutions to engage in digital advertising. The most astute digital media professionals, of course, will notice that the biggest vendors (including Google and Facebook) are absent from this list, but there is good reason. Most brands are already heavy users of these platforms. In essence, those who are not using them are in the minority. The good news is that there are plenty of alternatives for advertising and in nearly every conceivable channel - from mobile apps and video, to PPC and display.
If you're looking to take your brand to new and greater heights in 2015, Website Magazine's list of the Top 50 Digital Ad Platforms should be your first destination. Website Magazine has also provided additional insights on the advertising solutions listed at wsm.co/top50ads - check it out and start 2015 on the right virtual foot.
Digital Marketing Delivers
The fourth quarter of 2014 was a big one for search advertising in the Americas, with Kenshoo reporting a 24 percent increase in spend and a 42 percent increase in advertiser revenue over the previous quarter. Learn more at wsm.co/seads14.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.