--- title: "QUICK HIT: Grandma Hates Advertising" description: "Nearly 75% of baby boomer women don't pay attention to advertising according to a new report, Elastic Generation: The Female Edit." image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/granny1-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # QUICK HIT: Grandma Hates Advertising ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/quick-hit-grandma-hates-advertising](mailto:?Body=https://www.websitemagazine.com/advertising/quick-hit-grandma-hates-advertising) - Link Copied! ![QUICK HIT: Grandma Hates Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/granny1-2-1-1-1.jpg) ## Your Nonna/Bubbe/Abuelita/Grandma doesn't care for your advertising efforts... at all. Read more below... ![granny2](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/granny2-1-1-1.jpg "granny2") **Nearly three quarters of Baby Boomer women reportedly don't pay any attention to advertising according to a new report, "Elastic Generation: The Female Edit", from JWT London Innovation Group.** The report reveals that 91 percent of the respondents, (women aged 53 to 72), wished advertisers would "treat them as people and not as sterotypes."  This is a key demographic for marketers and advertisers  as the study confirmed that 78 percent of those over 50 were in control of hosuehold spending, with the same group acounting for half of all consumer spending in the UK. Some other interesting highlights from the report include:  *+ 71% stated they were still a 'kid at heart'  + 73% expressed displeasure at how their generation was patronized with regards to technology.  + 81% of women polled said they did not recognise themselves in advertising supposedly targeted at their generation.* ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/advertising/author/peter-devereaux" }, "dateModified" : "2023-05-01T20:16:23.309Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "QUICK HIT: Grandma Hates Advertising", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/granny1-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/quick-hit-grandma-hates-advertising", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "QUICK HIT: Grandma Hates Advertising", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```