Reach & Demographics on Bing Ad Data

If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has arrived.

Bing has published an interesting data visualization for advertisers that explores both reach and demographic data from the network (which includes Yahoo).

The data featured, which is available only about U.S. consumer activity and provides only monthly snapshots, is culled from several different comScore studies and breaks out the data by vertical (e.g. automotive, education, financial, health, retail, etc).

Peter Devereaux

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