ReachLocal is joining Yahoo as one of the company's Preferred Partners. In doing so, thousands of local businesses will have access to Yahoo Gemini's mobile-first advertising marketplace via ReachLocal's ReachSearch advertising solution.
"This new partnership allows ReachLocal to leverage the scale and technology of our platform to automatically publish to new inventory sources without additional effort to setup, optimize and maintain," said ReachLocal CEO Sharon Rowlands.
According to ReachLocal, the initiative to integrate to Yahoo Gemini is part of the company's ongoing effort to invest in building its technology and advertising capabilities to help its clients obtain more customers through digital marketing across top search engines and local directories. This is because access to the Yahoo Gemini marketplace provides ReachLocal customers with increased reach, which gives local businesses additional opportunities to meet their advertising goals.