--- title: "Study: Millennials More Influenced by Print Ads" description: A new study is shedding light on the best way to market to millennials (the age group born between 1... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gray-and-black-boxes_100x100-Jan-22-2023-11-41-32-5522-PM-2-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Study: Millennials More Influenced by Print Ads ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 18 Mar, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/study-millennials-more-influenced-by-print-ads](mailto:?Body=https://www.websitemagazine.com/advertising/study-millennials-more-influenced-by-print-ads) - Link Copied! ![Study: Millennials More Influenced by Print Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gray-and-black-boxes_100x100-Jan-22-2023-11-41-32-5522-PM-2-2-1.png) **A new study is shedding light on the best way to market to millennials (the age group born between 1981 and 1997), suggesting that the customer segment may be more influenced by print media than digital media.**   The "[Millennials: An Emerging Consumer Powerhouse](https://www.qg.com/millennials-an-emerging-consumer-powerhouse)" study from print and marketing services provider Quad/Graphics, shows that even though millennials are the most digital-savvy generation, nearly half ignore digital advertising. What's more, 77 percent pay the greatest attention to direct mail, while 73 percent pay the most attention to retail inserts and 54 percent attention to catalogs (see image). Additional data shows that nearly half of millennials have made a purchase because of something they read about in a magazine.   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Quadgraphicprintmillennials-3-1-1-1.png?width=630&height=500&name=Quadgraphicprintmillennials-3-1-1-1.png)   "By 2020, millennial spending power will surge to an estimated $1.4 trillion - just as they are reaching key life milestones such as getting married, purchasing a home and becoming parents," said Joel Quadracci, chairman, president and CEO of Quad/Graphics. "It is critical for marketers in these industry segments to capture the attention and influence of these consumers early on in their buying journey."   It is also important to note that the study revealed that more than half of millennials read retail email, which is the highest among any other type of email marketing. Moreover, less than 1 in 10 millennials have based a purchase decision on what's happening in a social network, and 47 percent of millennial mobile users have discovered brands via social media (see image). Lastly, the study found that millennials tend to be both cost-conscious and multichannel consumers, who not only shop from catalogs and leverage print coupons, but mobile coupons too.   "Millennials are a connected, media-astute generation who are completely in control of when and how they engage with content across an ever-growing number of media channels," Quadracci said. "This has created a crisis of measurement for marketers who are challenged to optimize their marketing spend across channels to break through the clutter, engage with the end user, and increase response and loyalty. Our report shows that millennials engage with different channels for different reasons with all of them contributing value on the path to purchase. Further, our research supports that brands perform better when using a balanced approach with online and offline channels."   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Quadgraphicsmillennialsdiscovery-3-1-1-1.png?width=630&height=450&name=Quadgraphicsmillennialsdiscovery-3-1-1-1.png)   --- --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/advertising/author/allison-howen" }, "dateModified" : "2023-05-01T20:21:27.943Z", "datePublished" : "2016-03-18T05:00:00.000Z", "headline" : "Study: Millennials More Influenced by Print Ads", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gray-and-black-boxes_100x100-Jan-22-2023-11-41-32-5522-PM-2-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/study-millennials-more-influenced-by-print-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Study: Millennials More Influenced by Print Ads", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```