On the 'Net, there are numerous ways to improve brand awareness and increase the number of website visits your business receives. Social media and search marketing are two that dominate the virtual headlines for Internet professionals, but for those really looking to accelerate their success - the choice is clear: Internet advertising.
Advertisers have long spent big dollars on "digital" and there does not seem to be any reason to slow down their pace. A market forecast from eMarketer and Starcom MediaVest released in late Sept. 2013 indicated that spending on digital is expected to reach nearly a full quarter (24.4 percent) of all advertising spending in 2014. So where is the market expected to grow and into what channel should your advertising budget flow?
There are several trends that digital advertisers should be familiar with in 2014 (and beyond). Mobile advertising, which accounted for just 2.7 percent of the global ad spend in 2013, will rise to 7.7 percent over the next two years according to ZenithOptimedia, making it the fourth largest ad segment overall. General display advertising also appears strong and will account for 26.6 percent of all advertising spend in 2016, although programmatic buying and real-time bidding will likely force CPMs (cost per 1,000 impressions) to rise dramatically.
To help navigate the complex and rapidly moving 'Net advertising industry, in this issue Website Magazine focuses on 50 of the top digital advertising brands (platforms, solutions, networks) Internet professionals like you must know about and begin to use in 2014. These networks are shaping digital advertising of all sorts - mobile networks like InMobi (#17), display stalwarts like TribalFusion (#2), in-text leaders like InfoLinks (#3), performance solutions like 7Search (#9) and many more. As Google and Bing (and Yahoo) and Facebook and Twitter have a strong virtual hold on most digital ad dollars in search and social, respectively, this month's edition of Website Magazine looks beyond the big networks to profile those your brand should consider in the coming year.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.