Zappos...King of Digital Marketing for Apparel Retailers?

Derek Schou
by Derek Schou 22 Jul, 2014

In 2013 the total amount of revenue for online advertisements was $42.8 billion, 17 percent higher than in 2012.

With more and more brands investing in the digital advertising game it is crucial that brands know how they stack up against their competition. 

AdGooroo has announced the results of their latest report titled "Retail Apparel and Paid Search." In their report, AdGooRoo found that Zappos, most commonly known as an online shoe retailer, led all apparel advertisers in spending on Google AdWords in Q2 2014.

When thinking of apparel, the first companies that come to mind are ones like Macy's, GAP and J.C. Penny's which are all staples of American fashion, not Zappos. However, during AdGooroo's analysis of 530 apparel related keywords, Zappos led the competition in every key metric including, spend, number of impressions, number of clicks and click-through rate (CTR).

The report also detailed the top 20 apparel keywords by spend which included "christian louboutin" in third place, "shoes" in sixth place and "michael kors" in 12th place.