The new analytics tool will also enable publishers to compare platforms - including Facebook and Google Search - and see which is bringing in the most revenue. Access to that data will likely be well received by publishers as it enables them to find out the type of content that resonates most with their audience and adjust their traffic acquisition strategies (and investment of time and money) accordingly.
The new Taboola dashboard, reportedly dubbed "Backstage," pulls in revenue data from Taboola's own sponsored content recommendation ad slots, native ad placements powered by Taboola, as well as through its Taboola-X product that gives the company access to Google AdSense and AdX revenue data on certain publisher websites.
"As user behavior and content consumption trends rapidly change, monetization strategies must change as well, responding in real-time to if a visitor is using a laptop or a smartphone, or if they arrived via Facebook versus search," said Adam Singolda, founder and CEO at Taboola. "In developing our discovery platform, we've been able to generate unparalleled insight into how people engage with content across the web, and we're very excited to share that knowledge in new and more actionable ways with our publisher partners, today and innovating together moving forward."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.