--- title: B2B Sellers Buying Into Cloud Commerce description: Consumers expect seamless access to brands - and their history with those brands - on every channel ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-09-14-7225-PM-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # B2B Sellers Buying Into Cloud Commerce ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/ecommerce/author/amberly-dressler) 11 Jul, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/b2b-sellers-buying-into-cloud-commerce](mailto:?Body=https://www.websitemagazine.com/ecommerce/b2b-sellers-buying-into-cloud-commerce) - Link Copied! ![B2B Sellers Buying Into Cloud Commerce](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-09-14-7225-PM-2-2.png) **Consumers expect seamless access to brands - and their history with those brands - on every channel they visit, and business shoppers are no exception. **   Business-to-business (B2B) buyers are [bringing their same lofty ecommerce expecations to work](https://www.websitemagazine.com/ecommerce/the-new-b2b-buyer-hint-a-lot-like-b2c), influencing how they research, transact and engage with companies vying for their company dollars. It's these changing consumer preferences that are impacting where B2B companies are investing. According to a new study from Forrester Consulting commissioned by NetSuite, 39 percent of sellers surveyed report they are either currently choosing a new ecommerce partner or plan to choose one within the next 12 months. What's more, of those considering a new ecommerce provider, two-thirds (62 percent) said they would lean toward a single-stack approach with their new provider, which could allow for more scalability and less resources internally for maintenance.    There are some factors that should influence a B2B seller's ecommerce platform decisions like the ability to (1) offer a consumer-like experience to business buyers including access to reviews, referrals and responsive sites, (2) empower buyers to self-serve at every stage of the buying process from researching to re-ordering, (3) easily cross-sell/up-sell, and (4) recognize customer preferences and use them to inform content delivery, product suggestions and more.   Some interesting stats to emerge from the Forrester/NetSuite report include:   - U.S. B2B ecommerce will grow from $780 billion in 2015 to $1.13 trillion by 2020. Forty-two percent of sellers in the study expect at least half of their customers to be buying from them online within the next three years.   - More than half of sellers reported focusing on ecommerce because their customers expect a high-quality online shopping experience. -The sellers in the study who had adopted cloud-based solutions were driven to do so because they felt a cloud-based solution would do a better job of keeping up with innovations (66 percent), be faster to implement (64 percent) and more easily scale to keep up with growth in their businesses (64 percent).   -About 72 percent of midmarket, B2B sellers derive at least 25 percent of their revenue from online channels.   ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/ecommerce/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/ecommerce/author/amberly-dressler" }, "dateModified" : "2023-05-04T13:03:32.035Z", "datePublished" : "2016-07-11T05:00:00.000Z", "headline" : "B2B Sellers Buying Into Cloud Commerce", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-53-50-0583-PM-Apr-10-2023-01-09-14-7225-PM-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/ecommerce/b2b-sellers-buying-into-cloud-commerce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "B2B Sellers Buying Into Cloud Commerce", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```