--- title: Omnichannel and the Importance of Order Management description: A new report from OrderDynamics indicates that cross-channel fulfillment programs such as pickup in-... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bags-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Omnichannel and the Importance of Order Management ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) 26 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/ecommerce/omni-channel-and-the-importance-of-order-management](mailto:?Body=https://www.websitemagazine.com/ecommerce/omni-channel-and-the-importance-of-order-management) - Link Copied! ![Omnichannel and the Importance of Order Management](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bags-2-1-1-1.jpg) **A new report from OrderDynamics indicates that cross-channel fulfillment programs such as pickup in-store, ship-to-store and ship-from-store are being prioritized over other omnichannel tactics like "single view of the customer" and cross-channel loyalty programs. **   The study found that in-store pickup options provide retailers with greater in-store traffic and new opportunities for more cross-selling.  - 26 percent of retailers in the United States and 47 percent of retailers in Europe already have ship-from-store capabilities, while 10 percent and 18 percent respectively soon plan to enable this offering. - 23 percent of retailers already have a buy-online, pickup-in-store program in place. Likewise, 20 percent have a reserve-only pickup-in-store program. According to the study results, these store pickup numbers are set to almost triple in the next 12 months. - 63 percent of retailers surveyed indicated that gaining a competitive advantage over online pure-play retailers by leveraging their stores assets (inventory, shipping cost efficiencies and reduced delivery times) was a primary driver for investing in omnichannel initiatives. - Retailers already (or expect to) fulfill an average of 35 percent of online orders from their retail stores. OrderDynamics was recently listed as one of Website Magazine's [10 Leaders of Today's Net Retail Experience](https://www.websitemagazine.com/ecommerce/etail-movers-and-shakers). ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/ecommerce/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Impact of Late and Inaccurate Deliveries on Customer Loyalty ![The Impact of Late and Inaccurate Deliveries on Customer Loyalty](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/package_delivery-1-1.jpg)](https://www.websitemagazine.com/ecommerce/the-impact-of-late-and-inaccurate-deliveries-on-customer-loyalty) ### [Top 50 Customer Relationship Management Solutions ![Top 50 Customer Relationship Management Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-50-42-2994-PM-Apr-10-2023-01-15-57-0982-PM-2-2.png)](https://www.websitemagazine.com/ecommerce/top-50-customer-relationship-management-solutions) ### [Square Cash Now Available for Business Use ![Square Cash Now Available for Business Use](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/squarecash-mini-Jan-22-2023-11-46-25-0939-PM-1-1-1.jpg)](https://www.websitemagazine.com/ecommerce/square-cash-now-available-for-business-use) #### Subscribe to Our Newsletter! 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