Savvy email marketers are always looking for ways to get their emails opened and, of course, clicked through. Often, however, they are either limited by time, money or their service provider when it comes to optimizing their emails to achieve these goals. Luckily, there are a variety of email marketing providers/services that support modern digital initiatives that increase engagement rates and conversion.
Here are three email services that support modern digital initiatives like personalization, cross-device friendliness and social sharing.
Personalized Product Recommendations - Listrak
Customers want emails to be more personalized and are more likely to purchase when presented with personalized recommended products, which is why Listrak recommends this approach in its holiday email lookbook. The trick, according to Listrak, however is sending personalized recommendations during the holidays when shoppers are purchasing items for their friends or family members. Listrak recommends using browser data and recent purchase history to get a clue as to whom they are buying for and what products to recommend.
Listrak's Product Recommender is part of its integrated digital marketing platform that makes it easy to create and share personalized content across email, Web, mobile and social.
Responsive Design - GetResponse
According to GetResponse, 42 percent of email subscribers delete emails that don't display correctly on mobile phones. Despite this, eConsultancy reported in 2013 that only 25 percent of marketers optimize their email for mobile. GetResponse is lending email marketers a digital hand with its Email Creator that lets users create responsive emails from scratch with no coding required. GetResponse customers have access to more than 500 responsive email templates and to a Mobile Email Preview within the Email Creator.
Social Sharing - Campaign Monitor
Conversations are happening outside the email inbox these days and one way brands can leverage the valuable channel that is social is by sharing their campaigns on Twitter and Facebook by embedding a "like" and "Tweet" button in their emails, which is a feature offered by Campaign Monitor. What's more, marketers can track who is sharing their emails and what those consumers are saying about the brand to friends and followers with Campaign Monitor's social reporting.