3 Goals for Summer Email Campaigns

2013 Email Market Study personalized emails have a 29 percent higher open rate than non-personalized emails as well as a 41 percent higher click rate.

Always Look Your Best

One of the hottest trends in the digital space today, responsive design helps make any Web page or email look its best no matter what device it is being viewed from. With 66 percent of emails being opened on either a smartphone (47.2 percent) or tablet (18.5 percent), according to Movable Ink's Q1 2014 US Consumer Device Preference Report, it is imperative that marketers are sending emails that not only display on mobile devices but also look the best they possibly can.