--- title: 4 Practical Email List Growth Strategies description: To stay on par with the email marketing initiatives of other small- to medium sized businesses, ent... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-39-1842-PM-Apr-10-2023-01-09-43-0031-PM-Apr-25-2023-03-03-20-8381-AM-May-01-2023-09-20-37-3413-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 4 Practical Email List Growth Strategies ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/email/author/peter-devereaux) 01 May, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/email/4-practical-email-list-growth-strategies](mailto:?Body=https://www.websitemagazine.com/email/4-practical-email-list-growth-strategies) - Link Copied! ![4 Practical Email List Growth Strategies](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-39-1842-PM-Apr-10-2023-01-09-43-0031-PM-Apr-25-2023-03-03-20-8381-AM-May-01-2023-09-20-37-3413-PM.png) To stay on par with the email marketing initiatives of other small- to medium sized businesses, enterprises need to acquire a list of approximately 3,500 subscribers, according to a recent iContact study (wsm.co/smbemailstats). While this list size may seem large to some and small to others, what is important is not the volume but the quality of subscribers acquired. A list that contains 5,000 subscribers but receives low open rates is clearly less valuable than a list with half as many subscribers that maintains high open rates. Growing a large email list of high-quality subscribers is possible but enterprises must implement a few best practices and avoid bad ones to ensure their email marketing initiatives are successful. Get started by following the four tips below: ### 1. Ask for subscribers anywhere and everywhere Typically, consumers are not going to seek out an email subscription form, which means that the only way to acquire subscribers' information is to ask for it. Mac Ossowski, director of education at GetResponse, recommends that businesses enable customers to easily enter their data regardless of which touch point (website, social media, search, etc) they are reaching the brand on. **Are Your Subscribers Responsive?Ensure your subscribers react to your messages with these tips at wsm.co/responsivesubs** "Leverage your company's online presence to capture more emails," said Ossowski. "Install the sign-up form on your website, blog, Facebook fan page, online store checkout page or even at the points of sale at your physical locations." ### 2. Attract with content People are more likely to subscribe to an email list if they can first see what they are going to get, according to Ron Cates, director of new market development at Constant Contact. This is why it is a good idea for businesses to display content examples or newsletter archives next to or near the subscribe button. Businesses can also attract subscribers by offering gated content, a strategy that Conor Keenan, SEO analyst and lead email marketer at Perfect Search Media, is familiar with. "Essentially, 'gated content' is having white papers, case studies, training manuals, how-to-guides, or some other form of content that is 'gated off,' and the only way to gain access to that content is by providing some personal information, such as your name and email address," said Keenan. "You can then segment emails by what type of content the person requested to ensure that they get relevant information." ### 3. Incentivize the right way Offering incentives in exchange for an email address usually results in an influx of new subscribers. In order to avoid the consumers who subscribe only to receive something free, businesses should choose their incentives wisely. "A way to avoid (low-quality subscribers) is by offering promotions for things only people in your niche value," said Kawthar Suleiman, Internet marketing manager for retailer Jafrum International. "For example, Jafrum.com created our own poster with motorcycle quotes and got the biker community's input as well via social media to create buzz and get people talking. We gave away 30 posters at the end of 30 days and had more than 1,000 high-quality entries of people who are passionate about their bikes and their gear. Basically, the goal is to offer something low in monetary value, but high in emotional value." ### 4. Don't take shortcuts Oftentimes, email marketers will take a shortcut in growing their subscriber numbers by purchasing an email list. This tactic is strongly discouraged. Since the people on a purchased email list did not opt-in to this marketing campaign, chances are that they aren't interested in the content being sent to them. Bought lists also frequently contain invalid email addresses, fake record and bad data. Conversely, a list that contains responsive customers is surely worth the investment, even if it takes some time to build. This is because a quality list will help to increase valuable digital metrics, including conversions, engagement, time-on-site and page views (to name a few). **Which Email Service Delivers?** Find out at wsm.co/9espstoknow --- ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/email/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Email Marketing [![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg) 2023 Email Marketing Statistics](https://www.websitemagazine.com/email/email-marketing-statistics) [![Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart4-Jan-22-2023-11-40-54-5721-PM-1-1-1.png) Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/email/battle-cart-abandonment-with-email-marketing) [![Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/back-to-school-1-1-1-1.png) Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [![How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/font3506f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/email/how-to-use-creative-typography-to-craft-appealing-emails) [![Automate Order Notifications with MailChimp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailchimp17-2-1-1-1.jpg) Automate Order Notifications with MailChimp](https://www.websitemagazine.com/email/automate-order-notifications-with-mailchimp) [![Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-49-30-7813-PM-1-1-1.png) Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/email/sync-email-data-to-digital-service-providers-with-ease) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/email/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:22:18.941Z", "datePublished" : "2013-05-01T05:00:00.000Z", "headline" : "4 Practical Email List Growth Strategies", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-49-39-1842-PM-Apr-10-2023-01-09-43-0031-PM-Apr-25-2023-03-03-20-8381-AM-May-01-2023-09-20-37-3413-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/4-practical-email-list-growth-strategies", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "4 Practical Email List Growth Strategies", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```