--- title: Clean Up Your Email Lists description: A large email list is not very valuable if the subscribers never open your content. In fact, a low o... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/graphicmail-Jan-22-2023-11-42-37-7280-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Clean Up Your Email Lists ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/email/author/allison-howen) 31 Aug, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/email/cleanup-your-email-lists-with-graphicmail](mailto:?Body=https://www.websitemagazine.com/email/cleanup-your-email-lists-with-graphicmail) - Link Copied! ![Clean Up Your Email Lists](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/graphicmail-Jan-22-2023-11-42-37-7280-PM-1-1-1.gif) **A large email list is not very valuable if the subscribers never open your content. In fact, a low open rate can even affect your sender reputation, which means that it is a good idea for marketers to continuously groom their email lists.** This is why [GraphicMail](https://www.graphicmail.com/site/default) has introduced a new mailing list clean up solution, which allows email marketers to engage with the best addresses in their list in order to maximize campaign results and return on investment (ROI). List Clean Up uses pattern recognition technology and multiple verification checks to determine the quality of an address prior to sending. This means that GraphicMail connects directly with email clients to test and verify each address on a specified email list - cleaning out all the invalid addresses of recipients that will neither see nor open the messages, or contribute to any potential income gained via direct email marketing efforts. This can also help reduce bulk sending costs over time. It is important to note that GraphicMail has also put measures in place to ensure that this tool will not get rid of valid email addresses, so that users don't have to be concerned about possibly losing valid recipients when verifying their email lists. The feature has been integrated to work within GraphicMail's existing bulk email marketing software and will be instantly accessible whenever it is required. Users simply need to login to their GraphicMail account and click on "List Clean Up" on their homepage, and then select the list that needs to be filtered. Once the clean up is complete, users can download a PDF report to review the results as a new  filtered list without overriding the original. *"A clean mailing list is the key to effective email marketing,"* says Barbara Ulmi, head of marketing at GraphicMail. *"Not only does it increase engagement, purchase rates and sender reputation, but also saves you money in long term. For only a few Dollars, List Clean Up demonstrates a highly valuable solution for our clients. Clients who have not e-mailed to their lists for a while, or have had email abuse complaints, could benefit from this initiative."* ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/email/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/email/author/allison-howen" }, "dateModified" : "2023-05-01T21:30:46.049Z", "datePublished" : "2012-08-31T05:00:00.000Z", "headline" : "Clean Up Your Email Lists", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/graphicmail-Jan-22-2023-11-42-37-7280-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/cleanup-your-email-lists-with-graphicmail", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Clean Up Your Email Lists", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```