--- title: Email Crowned King of B2C Communication Per New Report description: Email has been a mainstay in marketing campaigns for years now. With the relatively new adoption of... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-22-2023-11-49-37-8414-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Email Crowned King of B2C Communication Per New Report ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [by Derek Schou](https://www.websitemagazine.com/email/author/derek-schou) 31 Aug, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/email/email-crowned-king-of-b2c-communication-per-new-report](mailto:?Body=https://www.websitemagazine.com/email/email-crowned-king-of-b2c-communication-per-new-report) - Link Copied! ![Email Crowned King of B2C Communication Per New Report](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Twitter-logo-icon-Jan-22-2023-11-49-37-8414-PM-1-1-1.png) **[BlueHornet Networks](https://www.bluehornet.com/), an email marketing provider, has announced the release of its [2014 Consumer Views of Email Marketing](https://resources.bluehornet.com/resources/form/2014-consumer-views-of-email-marketing-report) report. The report is based off findings from a survey of 1,000 consumers.** **Among the most interesting of findings in the report was 87 percent of consumers stated they will either delete or unsubscribe from an email list if mobile messages do not display properly. Mobile email display has been a large point of emphasis for many marketing companies and this report further stresses the need to make emails aesthetically pleasing on mobile devices.** **Perhaps the most important finding for marketers was that 70 percent of consumers said they would rather communicate with brands via email instead of direct mail or text messages. ** **"This survey is loaded with personal consumer responses that help paint a more complete picture of individual relationships between consumers and the brands that email them," said Mike Biwer, vice president and general manager for BlueHornet.** **"The data includes insights that digital marketers can use to create programs that build and sustain relationships with consumers. It also reinforces that consumers prefer brands reach out to them via email more than any other mode of communication."** ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [Derek Schou](https://www.websitemagazine.com/email/author/derek-schou) Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. With his diverse skill set and industry experience, Derek is equipped to help businesses achieve their marketing and business goals. - #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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