Ecommerce software provider Miva Merchant has partnered with email service provider Exact Target, releasing a new email marketing application dubbed Miva Merchant Mailer.
The application includes pre-bult templates and customization options for HTML-capable users. Merchants can also add opt-in email addresses directly from their websites and add them to the email marketing list in real-time. The announcement indicated that other features are on their way, including modular integration with the Miva Merchant software. Existing Miva Merchant users can try the application free for 30 days - pricing starts at $9.95 for up to 250 contacts.
"We've been an Enterprise customer of Exact Target for a number of years," says Rick Wilson, Miva Merchant COO. "When the opportunity came up to partner with them to leverage their platform in an easy- to-use, intuitive product for the small and medium sized business space, we immediately moved to offer such a product."
Miva is a very well known solution in the mid-tier ecommerce product landscape, so expect others to start touting their software's current email marketing capabilities or integrating with similar services soon.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.