E-mail Marketing @ MailChimp Goes Forever Free

E-mail marketing service provider MailChimp made its service pretty much irresistible yesterday as the company announced the introduction of its "Forever Free pricing plan."

The new service level allows subscribers to send up to 500 e-mails per campaign and 3,000 emails per month at no cost. That's not a misprint folks - that's a fact.

"We've always seen e-mail first as a publishing tool and second as a marketing tool," said Ben Chestnut, Co-Founder of MailChimp. "We're aiming to empower smaller groups like artists, musicians, nonprofits, small businesses and hand-crafters to communicate effectively at no cost. That's why we're calling this Power to the People. We want to give everyone all the tools they need to send professional, permission-based e-mail campaigns."

The power of e-mail marketing is well documented. If you're not currently leveraging e-mail as a marketing channel, this should act as good incentive to give it a try.