--- title: Email Revenue Still Strong, Data Access Not So Much description: Despite display, social and mobile accounting for many digital clicks for a company, email still gen... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-20-2913-PM-Apr-10-2023-01-23-52-4925-PM-Apr-25-2023-03-16-24-4826-AM-May-01-2023-09-33-23-2233-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Email Revenue Still Strong, Data Access Not So Much ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) 27 Jun, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/email/email-revenue-still-strong-data-access-not-so-much](mailto:?Body=https://www.websitemagazine.com/email/email-revenue-still-strong-data-access-not-so-much) - Link Copied! ![Email Revenue Still Strong, Data Access Not So Much](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-20-2913-PM-Apr-10-2023-01-23-52-4925-PM-Apr-25-2023-03-16-24-4826-AM-May-01-2023-09-33-23-2233-PM.png) **Despite display, social and mobile accounting for many digital clicks for a company, email still generates the highest revenue of all marketing channels according to a [2016 survey from MessageGears](https://messagegears.com/marketing-resources/whitepapers/email-marketing-trends-best-practices-for-data-centric-organizations-2016/?nabe=6466060373458944:0).** Respondents - the majority of which hold director of marketing positions for enterprises - report that email has the highest revenue for them followed by display, social and mobile. Of the email technology being deployed by enterprise and executive-level marketers, 46 percent are using a software-as-a-service (SaaS) or hosted email service provider (ESP). Further, the majority (57 percent) of respondents sending more than 100 million messages per month use a SaaS solution. These offerings are provided on a subscription basis and are accessible via a Web interface. A commercial, on-premise ESP was the second most used at 39 percent.  There is room for improvement across all providers; when asked how satisfied companies were with various aspects of their email marketing program, most respondents were "fairly satisfied" with their email marketing vendor technology but less satisfied with the ease of data utilizing. In fact, "Not able to leverage all data" is the top email performance challenge according to 30 percent of respondents followed by too much IT involvement (21 percent).  Despite some grievances with their access to data, almost half of respondents currently utilize behavior, location and context data in their email programs, while there remains a strong desire for using context, attitude and real-time data among marketers. [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Email-Marketing-Trends-2016-Web-2-1-1-1.png?width=500&height=178&name=Email-Marketing-Trends-2016-Web-2-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Email-Marketing-Trends-2016-Web-FINAL-1-1-1.png) --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Email Marketing [![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg) 2023 Email Marketing Statistics](https://www.websitemagazine.com/email/email-marketing-statistics) [![Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart4-Jan-22-2023-11-40-54-5721-PM-1-1-1.png) Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/email/battle-cart-abandonment-with-email-marketing) [![Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/back-to-school-1-1-1-1.png) Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [![How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/font3506f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/email/how-to-use-creative-typography-to-craft-appealing-emails) [![Automate Order Notifications with MailChimp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailchimp17-2-1-1-1.jpg) Automate Order Notifications with MailChimp](https://www.websitemagazine.com/email/automate-order-notifications-with-mailchimp) [![Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-49-30-7813-PM-1-1-1.png) Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/email/sync-email-data-to-digital-service-providers-with-ease) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/email/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:33:58.309Z", "datePublished" : "2016-06-27T05:00:00.000Z", "headline" : "Email Revenue Still Strong, Data Access Not So Much", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-46-20-2913-PM-Apr-10-2023-01-23-52-4925-PM-Apr-25-2023-03-16-24-4826-AM-May-01-2023-09-33-23-2233-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/email-revenue-still-strong-data-access-not-so-much", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Email Revenue Still Strong, Data Access Not So Much", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```