--- title: Emails Get a Social Life description: We hear all the time about the impact that social media has had on the world of online marketing, ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaigner-mini-Jan-22-2023-11-48-30-6627-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Emails Get a Social Life ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [by Michael Garrity](https://www.websitemagazine.com/email/author/michael-garrity) 22 Jun, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/email/emails-get-a-social-life-with-campaigner-enhancements](mailto:?Body=https://www.websitemagazine.com/email/emails-get-a-social-life-with-campaigner-enhancements) - Link Copied! ![Emails Get a Social Life](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaigner-mini-Jan-22-2023-11-48-30-6627-PM-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/campaigner-mini-Jan-22-2023-11-48-30-1126-PM-1-1-1.gif?width=75&height=75&name=campaigner-mini-Jan-22-2023-11-48-30-1126-PM-1-1-1.gif)**We hear all the time about the impact that social media has had on the world of online marketing, but even as Facebook takes over the world, [email remains one of the two most popular activities](https://www.websitemagazine.com/blog/search-and-email-still-primary-online-activities) on the Web, and thus, still a necessary and beneficial channel for Internet marketers.** However, as of late, brands and marketers have been clamoring for a way to tie these two avenues together to help make email campaigns more social and increase their virality. Email marketing service [Campaigner](https://www.campaigner.com/) listened to these concerns and included new social sharing capabilities into its email marketing programs, in addition to other major enhancements. "The synergies between email marketing and social media are evident, particularly as email marketers explore the value of enabling their messages to be easily shared on social networks like Facebook and Twitter," says Campaigner's Product Manager, Paul Turnbull. By adding a social sharing feature to its email platform, Campaigner is helping marketers take a holistic approach to sharing their message and helping develop their brand with new share-with-your-network (SWYN) functionality that allows subscribers to share the emails they receive with their friends and followers on Facebook, Twitter, LinkedIn and Google+ using sharable permalinks. It will come with easy-to-read analytics that let marketers see the reciprocal traffic that they get from social network shares that is independent of their regular email campaign activity, which helps determine which social channels generate the most traffic. Marketing emails will now come adorned with a 'sharebar' across the top of the message that allows users to "Like" the email on Facebook (where it will be posted to the user's personal page), share it on Twitter, Google+ or LinkedIn or send it in an email to one of their contacts. So, the next time a special promotion or insightful newsletter particularly affects a recipient, they can share it on the social Web to potentially hundreds of prospective subscribers, improving the discoverability and extending the reach of the email marketers, while also providing another way to build their subscriber lists. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/cam-1-2-1-1-1.png?width=550&height=300&name=cam-1-2-1-1-1.png) And in order to better appease these subscribers, Campaigner has also included functionality for customized subscription management forms and messaging. This allows companies to customize how the subscribers access and manage their email preferences, edit contact information and opt-in or out of the mailing lists, or just the kind of campaigns they receive. This ability is a "total change" from what was previously available, as Campaigner only offered marketers generic, mostly inflexible subscription forms. At the request of its customers, the company made it possible for marketers to easily brand their businesses at every step of the process by editing the subscription pages that let recipients choose to opt-in to other lists, change their email addresses or unsubscribe. They also have the option to make any mailing list either visible or hidden, a useful feature for separating males lists used entirely for internal contact groups from those that subscribers can opt into (or out of) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/cam-3-2-1-1-1.png?width=650&height=425&name=cam-3-2-1-1-1.png) In addition to these two major enhancements, Campaigner also extended support to include the latest versions of the Mozilla Firefox and Google Chrome Web browsers and included multi-user support that allows administrators to add and manage other users within the primary account. Plus, the company improved its [Smart Email Builder](https://www.websitemagazine.com/blog/campaigner-introduces-smart-email-builder) tool for creating new emails. It now offers greater text formatting and alignment controls, and has capabilities for inserting merged fields. Finally, Marketers can now include Quicklinks into the body of their email messages, which are customized, frequently used hyperlinks (such as subscription management and social media links) stored to be more easily inserted into an email. Users can store up to 25 different self-defined links, including some offered by Campaigner (e.g. links to "Like" the brand on Facebook), or more unique ones, so long as the users know the necessary syntax to include them. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/cam-2-2-1-1-1.png?width=500&height=350&name=cam-2-2-1-1-1.png) ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [Michael Garrity](https://www.websitemagazine.com/email/author/michael-garrity) Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team. - - #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Email Marketing [![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg) 2023 Email Marketing Statistics](https://www.websitemagazine.com/email/email-marketing-statistics) [![Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart4-Jan-22-2023-11-40-54-5721-PM-1-1-1.png) Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/email/battle-cart-abandonment-with-email-marketing) [![Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/back-to-school-1-1-1-1.png) Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [![How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/font3506f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/email/how-to-use-creative-typography-to-craft-appealing-emails) [![Automate Order Notifications with MailChimp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailchimp17-2-1-1-1.jpg) Automate Order Notifications with MailChimp](https://www.websitemagazine.com/email/automate-order-notifications-with-mailchimp) [![Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-49-30-7813-PM-1-1-1.png) Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/email/sync-email-data-to-digital-service-providers-with-ease) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Garrity", "url" : "https://www.websitemagazine.com/email/author/michael-garrity" }, "dateModified" : "2023-05-01T21:21:57.348Z", "datePublished" : "2012-06-22T05:00:00.000Z", "headline" : "Emails Get a Social Life", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaigner-mini-Jan-22-2023-11-48-30-6627-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/emails-get-a-social-life-with-campaigner-enhancements", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Garrity" } ], "headline" : "Emails Get a Social Life", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```