In Email Marketing, Remember Your Manners

The use of "Thanks" or "Thank you" isn't just polite, it's also good business.

A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted in a higher open rate - 14.29 percent higher in fact - and a higher (by 1.93 percent) click-through rate too. The downside? Email marketers say "thanks" less than one percent of the time.

While the use of the word "thanks" typically indicates some action has already been taken by the user (such as requesting a demo or downloading a white paper, etc.) and the messages are expected or even necessary to open to confirm for recipients, squeezing in a thank you here and there might really benefit your next email send. Something to consider.

Peter Devereaux

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.