Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address.
Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether they know it or not, can take full advantage.
One of the lesser-known aspects of the messaging platform is its support of semantic data.
By using Schema Markup within email it is possible to deliver some rather interesting functionality within the message body itself. Most Web professionals will likely be familiar with using schema markup on their website, but when you see what it can do within email, your mind is going to be blown!
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.