Marketing and sales automation platform Autopilot and cloud analytics provider GoodData are aligning forces to help enterprises improve their sales prospecting efforts with the launch of CoPilot.
CoPilot, which removes the manual work from sales prospecting, now helps sales teams understand performance of drip email campaigns so they can make informed decisions and ultimately drive better results from the, traditionally, much larger data sets.
"The typical sales person simply wants to know what's driving engagement with their prospects and what isn't," said Peter Sharkey, co-founder and product manager at Autopilot. "When it comes to analyzing drip email activities, it's often hard to drown out the noise and get actionable insights. By powering CoPilot's analytics with GoodData, we're able to provide our users with the most cutting edge insight, right inside of CoPilot itself."
GoodData, embedded in CoPilot's user interface, will provide customers the ability to receive an on-demand view into how prospects interact with outbound email campaigns, gain insight into what makes an effective and engaging email campaign, understand which messages resonate most with each persona, view email campaign performance (including click rates, open rates, and clicks per unique open), and track high-value metrics like most engaged prospects or best performing campaigns.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.