A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions.
Movable Ink's Q2 "US Consumer Device Preference Report" reveals that 68 percent of emails were opened on a mobile device, with the iPhone generating 42 percent of email opens. Opens on the desktop however, sat at just over 32 percent.
Perhaps most interesting however is that the report indicated that nearly 53 percent of all conversions were on the desktop in Q2. That's a shift from Q1 when there were more email conversions from mobile devices.
There are the usual variations by vertical, but the takeaway should really be that while mobile is clearly a major factor in the digital experience, it's not time to abandon the desktop just yet.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.