--- title: One Reason Your Emails Are Ignored description: New data indicates what subject lines work best. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-50-57-1709-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # One Reason Your Emails Are Ignored ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) 14 Aug, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/email/one-reason-your-emails-are-ignored](mailto:?Body=https://www.websitemagazine.com/email/one-reason-your-emails-are-ignored) - Link Copied! ![One Reason Your Emails Are Ignored](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-50-57-1709-PM-1-1-1.png) **It is no secret that people's inboxes are crowded and those same recipients are often juggling multiple email accounts for work, home and a combination of the two. Still, email remains [one of the most effective ways](https://www.websitemagazine.com/blog/digital-delivery-email-solutions-for-improved-business-performance-processes) to connect with end-users, engage them and move them toward purchase (in both B2B and B2C). Like optimizing for any marketing channel, however, there tends to be "tricks" to be had (and even better if they're backed by data). ** After analyzing the subject lines of more than 7 billion emails, Yes Lifecycle Marketing reports that subject lines under 21 characters generated a 31 percent higher-than-average open rate. Using this post's title as a subject line, for instance, would likely receive a low open rate. ![word-count](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/word-count-1-1-1.png "word-count") Yes Lifecycle Marketing found that subject lines under 21 characters account for less than five percent of email subject lines with 74 percent of subject lines falling between 21 and 60 characters. Despite marketers using them the most, subject lines between 21 and 60 characters saw the lowest open rate at 13.8 percent. ![subject=line](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/missing-image-Apr-10-2023-01-19-36-4258-PM-Apr-25-2023-03-12-10-6814-AM-May-01-2023-09-29-13-9955-PM.png "subject=line") "While shorter subject lines can sometimes stand out in the inbox, especially on mobile, length is only one of the many email components marketers should take into account when developing their campaigns," said Michael Fisher, president of Yes Lifecycle Marketing. "The key is still to give subscribers enough information up front to encourage them to open - either through a relevant, personalized subject line or through one that piques interest and appeals to consumers' curiosity." ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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