--- title: Report Reveals Emails Opened Sooner description: MailerMailer published their eighth bi-annual email marketing metrics report today. This study, whic... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailermailermetrics-3-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Report Reveals Emails Opened Sooner ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/email/author/pete-prestipino) 10 Nov, 2008 - - - [mailto:?Body=https://www.websitemagazine.com/email/report-reveals-emails-opened-sooner](mailto:?Body=https://www.websitemagazine.com/email/report-reveals-emails-opened-sooner) - Link Copied! ![Report Reveals Emails Opened Sooner](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailermailermetrics-3-1-1-1.gif) [**MailerMailer**](https://www.mailermailer.com/) published their eighth bi-annual email marketing metrics report today. This study, which analyzes email statistics of over 350 million emails in 21 different industry groups from January to June 2008, uncovered several interesting email marketing trends, including (and most notably) that emails are being opened sooner. **From the release**: *Among the recent email trends discovered in the research was that people are opening emails sooner; one-third of the study's email messages' opens occur within the first two hours of reception. This is an almost ten percent increase from last year. And as a reprise from last year's shorter subject line length theme, there is a new chart exploring the varying performance of emails with different subject line lengths.* Other key points discussed in the report include how personalization affects open and click rates, the click rates by format, bounce percentage by mailing frequency, total emails opened by hour and open and click rates by list size and industry. MailerMailer CEO Raj Khera comments, "We hope our report encourages email marketers to track, test and continually improve their individual email campaigns." He adds, "Email marketers can implement best practices gathered in this report, while still catering to the unique preferences and nuances of their own audience." The [**email metrics report**](https://www.mailermailer.com/metrics/) from MailerMailer can be downloaded for free. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/email/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Email Marketing [![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg) 2023 Email Marketing Statistics](https://www.websitemagazine.com/email/email-marketing-statistics) [![Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart4-Jan-22-2023-11-40-54-5721-PM-1-1-1.png) Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/email/battle-cart-abandonment-with-email-marketing) [![Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/back-to-school-1-1-1-1.png) Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [![How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/font3506f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/email/how-to-use-creative-typography-to-craft-appealing-emails) [![Automate Order Notifications with MailChimp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailchimp17-2-1-1-1.jpg) Automate Order Notifications with MailChimp](https://www.websitemagazine.com/email/automate-order-notifications-with-mailchimp) [![Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-49-30-7813-PM-1-1-1.png) Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/email/sync-email-data-to-digital-service-providers-with-ease) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. 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