Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketers with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters.

The Punchtab app for ExactTarget's HubExchange enables marketers to understand and reward consumers for specific behaviors that lead to purchases both online and off and on any channel, and gain customer insights and leverage deeper consumer profiles to create more relevant content and offers.

"Right now, most marketing solutions out there don't talk to each other. Email is such a critical component to customer engagement that it's essential they work together to streamline marketing, create more personalized communication and tie together consumer behavior across all channels," said Angela Sanfilippo, CMO at PunchTab. "This continuity delivers better results and quality engagement throughout the purchase funnel."