Small Business Email Gets Personal

Derek Schou
by Derek Schou 24 Dec, 2014

Today, consumers are demanding a personalized experience more than ever and merchants not delivering one will soon find themselves falling behind the competition.

ShopKeep, a cloud-based technology provider to small and independent businesses, has recently announced a new integration with popular MailChimp.

The new integration enables ShopKeep merchants to engage with their consumers through customized email messages that are based on insights from their purchasing behavior. In order to efficiently send personalized emails to each consumer ShopKeeper merchants can synchronize their email lists with MailChimp and allow the email marketing system to pull consumer data form their system.

"MailChimp is a company that shares our passion for helping small businesses succeed, and through our partnership, we are excited to bring our customers additional marketing capabilities directly through the ShopKeep platform," said Drew Schwartz, VP of product at ShopKeep. "With this integration and ShopKeep's flexible platform, our customers can automate their email marketing campaigns, send updates and reminders and really get the most out of their POS system."