Selfies aren't just for social networks anymore - they are for email too.
Digital marketing solutions provider Lyris has launched a service called the "Email Selfie," which is a self-assessment tool that helps marketers find areas of improvement in their email program. To use the service, marketers need to answer a short series of questions in order to receive an assessment of their current email marketing program. The assessment includes step-by-step recommendations that aim to help marketers improve revenue and customer loyalty.
"Email is the heart of digital marketing, and remains the most effective revenue driver for almost all marketers. It is surprising just how many organizations are not taking full advantage of email marketing strategies and tactics," said Philip Storey, global head of strategic services at Lyris. "That's why we've launched the Email Selfie. We wanted to create a tool that gives marketers a snapshot insight into what they might be doing wrong and how they can quickly improve. Our recommendations will allow them to seize the immense revenue possibilities of this foundational customer communication channel."
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.