--- title: The Basics of Mobile-Optimized Email description: Email marketers must have a mobile-first mentality if they want their campaigns to have a chance at ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-42-44-8186-PM-Apr-10-2023-01-15-00-3557-PM-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Basics of Mobile-Optimized Email ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/email/author/peter-devereaux) 01 Nov, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/email/the-basics-of-mobile-optimized-email](mailto:?Body=https://www.websitemagazine.com/email/the-basics-of-mobile-optimized-email) - Link Copied! ![The Basics of Mobile-Optimized Email](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-42-44-8186-PM-Apr-10-2023-01-15-00-3557-PM-3-3.png) **Email marketers must have a mobile-first mentality if they want their campaigns to have a chance at success. After all, mobile open rates continue to [outpace](https://www.websitemagazine.com/blog/3-drop-in-mobile-email-conversions) that of desktops, likely because consumers are rarely more than an arm's length away from their smartphones.** Even though a consumer opens an email on his or her mobile device, however, doesn't mean they will convert. What's more, consumers are less likely to convert if the message they open is not optimized for the small screen. This is why marketers must design their email campaigns with mobile top of mind. For help getting started, check out the five basics of mobile-optimized email below: #### Responsive Design The best way to ensure that an email campaign is optimized for mobile is by using responsive design, as the message will render properly regardless of what type of device that the consumer opens the email message on (tablet, smartphone, laptop, desktop, etc.). In fact, a 2015 [report from Yesmail](https://www.websitemagazine.com/blog/responsive-emails-start-to-pay-off) suggests that responsive design is paying off, with mobile email conversion rates jumping 70 percent year-over-year.  Fortunately, many email marketing services offer responsive templates nowadays, including [GetResponse](https://www.getresponse.com/features/email-marketing/email-creator), [Campaign Monitor](https://www.campaignmonitor.com/features/create-custom-emails/) and [Constant Contact](https://www.constantcontact.com/features/newsletters-templates). #### Increase Font Size Mobile screens come in a variety of sizes, but none of them are as big as the screen of a desktop. Because of this, marketers should increase the size of copy to at least 14 points. In addition, the email copy should remain brief, to make it easier for consumers to read while on the go. #### Finger-Friendly CTAs In addition to increasing font size, marketers should make sure that their call-to-actions (CTAs) are large enough for people to touch with their fingers without accidentally hitting a different CTA. This means that CTAs must not only be larger and finger friendly, but they should also be spaced further apart to avoid accidental clicks. #### Short Subject Lines Subject lines always have impact on open rates, but now marketers must also take mobile into consideration when crafting this short description. With mobile, marketers should try to keep subject lines as short as possible, as mobile users don't see as many words in the subject line as desktop users. Moreover, a [recent study](https://www.websitemagazine.com/blog/the-perfect-marketing-email-in-focus) by Retention Science reveals that subject lines with 6-10 words rank highest for open rates, followed by subject lines with 0-5 words. When subject lines reach the 11 to 15-word range, however, open rates tend to fall. #### Consider Real-Time Tech Last but not least, marketers should consider going real-time with their email campaigns. Since mobile enables consumers to open up their email at any time of the day, marketers should leverage real-time technology to deliver more personalized and relevant messages to their subscribers. [MovableInk](https://movableink.com/product), for instance, enables marketers to deliver live content so that messages are always relevant and offers are never expired when the consumer hits open. Conversely, [RealTime Email by Liveclicker](https://www.realtime.email/solution/) offers similar functionality, enabling marketers to deliver content that responds to each subscriber's personal context in real-time. --- --- ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/email/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/email/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:26:24.711Z", "datePublished" : "2015-11-01T05:00:00.000Z", "headline" : "The Basics of Mobile-Optimized Email", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-42-44-8186-PM-Apr-10-2023-01-15-00-3557-PM-3-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/the-basics-of-mobile-optimized-email", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "The Basics of Mobile-Optimized Email", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```