--- title: The Best-Performing Email Campaign Types description: These days, marketers are talking more and more about recurring-revenue strategies, often found in s... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-49-27-8532-PM-Apr-10-2023-01-09-32-8090-PM-Apr-25-2023-03-03-13-0130-AM-May-01-2023-09-20-28-1413-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Best-Performing Email Campaign Types ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) 20 Mar, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/email/the-best-performing-email-campaign-types](mailto:?Body=https://www.websitemagazine.com/email/the-best-performing-email-campaign-types) - Link Copied! ![The Best-Performing Email Campaign Types](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-49-27-8532-PM-Apr-10-2023-01-09-32-8090-PM-Apr-25-2023-03-03-13-0130-AM-May-01-2023-09-20-28-1413-PM.png) These days, marketers are talking more and more about [recurring-revenue](https://www.websitemagazine.com/blog/riding-the-recurring-revenue-express) strategies, often found in subscription-based business models. A new [email marketing benchmarks whitepaper](https://www.listrak.com/resources/whitepapers/2015-email-marketing-benchmarks-and-trends/#whitepaper) from Listrak, however, presents an option many companies are forgetting, which can have similar results (without the complexity) - replenish campaigns. Replenish campaigns - a simple email reminder to customers that it may be time to re-order a certain product - actually, according to the whitepaper, have the highest conversion rate (28.59 percent) of any email campaign (compared to the following email campaign types: welcome, post-purchase, back in stock, browse abandon, cart abandon and recurring automated campaigns). [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/email-benchmarks-listrak_resized-2-1-1-1.png?width=450&height=172&name=email-benchmarks-listrak_resized-2-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-benchmarks-listrak-1-1-1.png) This should be a wake-up call to those offering products (particularly those that need to be replaced regularly) to begin sending these emails - making it as easy as possible for customers to re-order items that need to be replenished. [According](https://blog.listrak.com/post/111279391250/buy-it-again) to Listrak, merchants can easily automate these campaigns, deploying at either a selected amount of time after the sale or based on average re-order times. As readers can see in the chart above, there are my campaigns yielding great results. For example, cart abandon emails, which boast a 21.73 percent conversion rate, are often talked about, but any consumer can tell you that they are not used regularly.  Aside from the performance of different campaign types, Listrak's whitepaper presents day-of-the-week email benchmarks, indicating that Monday has the highest open rate (15.09 percent), but Friday has the highest visit-to-conversion rate (3.59 percent). That said, open rates, conversion rates and revenue-per-email sent for each day of the week are only separated by very slim margins (see chart below - click to zoom in).  [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/listrak-email-benchmarks-days-of-the-week_resized-2-1-1-1.png?width=450&height=118&name=listrak-email-benchmarks-days-of-the-week_resized-2-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/listrak-email-benchmarks-days-of-the-week-1-1-1.png) This should tell email senders that they should test sending emails on Saturday and Sunday - if they aren't already. --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/email/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold. - - - - [mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Email Marketing [![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg) 2023 Email Marketing Statistics](https://www.websitemagazine.com/email/email-marketing-statistics) [![Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shopping-cart4-Jan-22-2023-11-40-54-5721-PM-1-1-1.png) Battle Cart Abandonment with Email Marketing](https://www.websitemagazine.com/email/battle-cart-abandonment-with-email-marketing) [![Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/back-to-school-1-1-1-1.png) Email Marketers' First Assignment: Brush Up on the Basics](https://www.websitemagazine.com/email/email-marketers-first-assignment-brush-up-on-the-basics) [![How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/font3506f78ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) How to Use Creative Typography to Craft Appealing Emails](https://www.websitemagazine.com/email/how-to-use-creative-typography-to-craft-appealing-emails) [![Automate Order Notifications with MailChimp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mailchimp17-2-1-1-1.jpg) Automate Order Notifications with MailChimp](https://www.websitemagazine.com/email/automate-order-notifications-with-mailchimp) [![Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email2fd6f68ec5e163acbc5dff0000ff1aaa-Jan-22-2023-11-49-30-7813-PM-1-1-1.png) Sync Email Data to Digital Service Providers with Ease](https://www.websitemagazine.com/email/sync-email-data-to-digital-service-providers-with-ease) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/email/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:22:12.748Z", "datePublished" : "2015-03-20T05:00:00.000Z", "headline" : "The Best-Performing Email Campaign Types", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-49-27-8532-PM-Apr-10-2023-01-09-32-8090-PM-Apr-25-2023-03-03-13-0130-AM-May-01-2023-09-20-28-1413-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/the-best-performing-email-campaign-types", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "The Best-Performing Email Campaign Types", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```