Does Better DNS Performance Lead to Increased Revenue?

There appears to now be more evidence that lower DNS resolution times lead to improvements in revenue. 

Previous DNS Made Easy studies found a direct link between lower DNS resolution times and increased conversions, but a recent study found that not only did 92 percent of its clients notice lower resolution times across multiple vantage points shortly after migrating, but of those that saw improved performance, 74 percent reported a noticeable increase in revenue.

DNS is often overlooked as it is a 30-year-old protocol and most Internet users never become aware of its impact until it stops working. Traffic management has made huge strides in the past few years thanks to the cloud, and can now drastically improve the performance of domains on a global scale.