--- title: Tips for Marketers Choosing a Web Host description: Once the exclusive reserve of the technical department, those responsible for any aspect of the digital experience image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/datacenter-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Tips for Marketers Choosing a Web Host ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/hosting/author/pete-prestipino) 01 Feb, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/hosting/tips-for-marketers-choosing-a-web-host](mailto:?Body=https://www.websitemagazine.com/hosting/tips-for-marketers-choosing-a-web-host) - Link Copied! ![Tips for Marketers Choosing a Web Host](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/datacenter-2-1-1-1.jpg) **Once the exclusive reserve of the technical department, those responsible for any aspect of the digital experience (namely marketing) side of a business should almost always play a role in the selection process of a Web host.** Web hosting, of course, is a relatively technical undertaking, but what most do not realize is that the leading solutions actually require enterprises to make some important considerations about their growth and how their brands will be managed. Some of the aspects that marketers might want to address include: **+ Inquire About Package Upgrades** If you're doing your job right, then your website (and the enterprise itself) will grow in tandem. As a result, you may need to upgrade at some point in order to meet disk space and bandwidth demands. Inquire about how upgrading might work (the process), what the additional costs (or overage charges will be), if there is anything that needs to be done on your end and the impact that it might have on users' experience. **+ Availability of Additional Functionality** Marketers are always looking for ways to "optimize" and improve upon the digital experience for their users and regularly integrate third-party scripts and software to help them achieve that end. Check on the availability of solutions and providers offering software such as chat, blogs, message boards, analytics, guestbooks and the like which may be available out of the box and by default in your hosting account. **+ Depth and Responsiveness of Support** Most web hosting companies do an exceptional job of providing support to their customers. They are highly skilled in most cases and more than willing to lend a hand when it comes to helping their users make good use of their account. Determine what level of support will be provided, the typical channels of support (email, chat, phone), and if there are any costs associated with projects like creating website and database backups, installing an [SSL certificate](https://www.websitemagazine.com/definition/ssl-certificate), or figuring out why your Wordpress platform has been hacked again. These issues are, of course, just the tip of the virtual iceberg that is Web hosting. There's a lot to learn, but as those most successful can attest, a strong and sound hosting plan goes a long way to helping enterprises achieve their objectives. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/hosting/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Top 50 Hosting Brands to Know ![Top 50 Hosting Brands to Know](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-52-1912-PM-Apr-10-2023-01-09-06-7749-PM-Apr-25-2023-03-02-50-8279-AM-May-01-2023-09-20-11-9539-PM.png)](https://www.websitemagazine.com/hosting/top-50-hosting-brands-to-know) ### [Hosting Migration Services ![Hosting Migration Services](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/hostmysite-mini-2-1-1-1.gif)](https://www.websitemagazine.com/hosting/hosting-migration-services) ### [DreamHost's Cloud Storage Service Goes Beta ![DreamHost's Cloud Storage Service Goes Beta](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/dreamhost-2-1-1-1.jpg)](https://www.websitemagazine.com/hosting/dreamhost-takes-cloud-storage-service-to-the-public-beta) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Hosting [![Signaling Security: From Hosted Ecommerce to Added Patches](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/cybersecurityc53df98ec5e163acbc5dff0000ff1aaa-3-1-1-1.png) Signaling Security: From Hosted Ecommerce to Added Patches](https://www.websitemagazine.com/hosting/signaling-security-from-hosted-ecommerce-to-added-patches) [![Load Balancing & The New User Experience](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-52-1912-PM-Apr-10-2023-01-11-46-5114-PM-Apr-25-2023-03-05-12-8263-AM-May-01-2023-09-22-43-2198-PM.png) Load Balancing & The New User Experience](https://www.websitemagazine.com/hosting/load-balancing-the-new-user-experience) [![Cache is King: How to Optimize Caching for Web Performance Optimization](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/footprint-3-1-1-1.png) Cache is King: How to Optimize Caching for Web Performance Optimization](https://www.websitemagazine.com/hosting/cache-is-king-how-to-optimize-caching-for-web-performance-optimization) [![The Cloud Disappoints](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-52-1912-PM-Apr-10-2023-01-09-06-7749-PM-Apr-25-2023-03-02-50-8279-AM-May-01-2023-09-20-11-9539-PM.png) The Cloud Disappoints](https://www.websitemagazine.com/hosting/the-cloud-dissappoints) [![Context-Aware Security Intelligence](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/cyber-security-Jan-22-2023-11-42-09-7201-PM-1-1-1.png) Context-Aware Security Intelligence](https://www.websitemagazine.com/hosting/context-aware-security-intelligence) [![Top Tips for Secure Identity Management in Cloud Computing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_578217358-2-1-1-1.jpg) Top Tips for Secure Identity Management in Cloud Computing](https://www.websitemagazine.com/hosting/top-tips-for-secure-identity-management-in-cloud-computing) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/hosting/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:21:14.190Z", "datePublished" : "2017-02-01T06:00:00.000Z", "headline" : "Tips for Marketers Choosing a Web Host", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/datacenter-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/hosting/tips-for-marketers-choosing-a-web-host", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Tips for Marketers Choosing a Web Host", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```