--- title: "Editor's Letter: Hear Them in Context (Website Magazine July 2017)" description: A behind-the-scenes look at the July 2017 issue of Website Magazine. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/keyboard-letters-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Editor's Letter: Hear Them in Context (Website Magazine July 2017) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) 03 Jul, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/local/issue-editors-letter-hear-them-in-context-website-magazine-july-2017](mailto:?Body=https://www.websitemagazine.com/local/issue-editors-letter-hear-them-in-context-website-magazine-july-2017) - Link Copied! ![Editor's Letter: Hear Them in Context (Website Magazine July 2017)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/keyboard-letters-2-1-1-1.png) **Long wait times, interruptions in service, incorrect orders or any number of other problems that can go wrong in a brand experience can test even the most patient of consumers.** A company's end-users bring expectations to their interactions with enterprises before, during and after a sale. Failure to meet those expectations at any time can result in phone calls, chats, social posts, emails or communication on any other touchpoint customers choose to contact a company. In reality, that's the best case scenario - that current or potential customers will contact the business versus never being heard from again (and losing their business as a result). What the Web affords companies, however, is the opportunity to understand users' expectations such as what they want based on who they are, how they have "behaved" in the past, and when and where they are currently accessing the brand. This is the "context" of their interaction and customers are increasingly expecting enterprises to use this information to improve and personalize their experience and service. After all, a first-time visitor initializing a live chat from their desktop computer at work should experience a much different interaction than a current customer starting a live chat from their mobile phone after hours. Think about how different their needs could be as well as the expectations they bring to that interaction. It is this idea of context in digital customer service that this month's *Website Magazine* feature addresses in greater detail, analyzing why a person is contacting a company, where they are contacting them from and how to deliver service that will retain their business. Customer service is a critical opportunity for every digital enterprise and the topics covered here will be informative regardless of the role one fills in their organization. Digital customer service is not the only topic covered in this July 2017 issue, of course. Our editors and industry contributors share information on following the basic rules of building online trust in digital marketing, the steps retailers need to take to prepare for upcoming general data protection regulation and a more optimal, conversion-friendly approach to designing Web forms. We encourage you to read through each of the articles enclosed here as the topics will in some way, if not already, impact your role within your digital enterprise. Best Web Wishes, *Peter Prestipino* [Peter@WebsiteMagazine.com](mailto:Peter@WebsiteMagazine.com) --- ### Reader Spotlight: Can't Knock the Side Hustle In this edition of Website Magazine's Reader Spotlight series, we interview Nick Loper of SideHustleNation.com at [wsm.co/rsloper](https://www.websitemagazine.com/blog/weekend-warrior-can't-knock-the-side-hustle). If you are interested in participating in an upcoming Reader Spotlight, email us at [editors@websitemagazine.com](mailto:editors@websitemagazine.com). ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/local/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [5 Tech Vendors Helping Local Businesses Get Digital ![5 Tech Vendors Helping Local Businesses Get Digital](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-29-2650-AM-Apr-10-2023-01-10-00-0895-PM-Apr-25-2023-03-05-52-0474-AM-May-01-2023-09-20-37-1747-PM.png)](https://www.websitemagazine.com/local/5-tech-vendors-helping-local-businesses-get-digital) ### [7 Essential Steps for a Successful Local Marketing Strategy ![7 Essential Steps for a Successful Local Marketing Strategy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-my-business-logo-icon-4-1-1.png)](https://www.websitemagazine.com/local/successful-local-marketing-strategy) ### [Local Directory Checklist for Websites ![Local Directory Checklist for Websites](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mami-mini-Jan-23-2023-12-05-38-0104-AM-1-1-1.gif)](https://www.websitemagazine.com/local/local-directory-checklist-for-websites) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/local/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:21:14.163Z", "datePublished" : "2017-07-03T05:00:00.000Z", "headline" : "Editor's Letter: Hear Them in Context (Website Magazine July 2017)", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/keyboard-letters-2-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/local/issue-editors-letter-hear-them-in-context-website-magazine-july-2017", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Editor's Letter: Hear Them in Context (Website Magazine July 2017)", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```