Gone are the days when the only way for a business to hold a conference or seminar and deliver a message to a large group of people was to do so in person. In 2014, companies are putting technology to use and turning to webinars.
Webinars are essentially seminars, or meetings, that are held on the Web. This marketing tactic is becoming increasingly popular as it enables businesses to reduce event and travel expenses while still sharing their products and messages with a global audience. Webinars offer other benefits for companies too, such as lead generation and brand awareness opportunities. In order to experience the benefits, businesses must not only create a content plan for their webinars, but also choose the right technology to help them run and promote their events
